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2009-03-23 Consumers Getting Serious About Greener Products Companies are under growing pressure worldwide to cater for consumers demanding environmentally friendly services, says a research report released by IBM on Tuesday.
"Customers are increasingly demanding socially-minded products, services and even supply chains... the more socially-aware customer evaluates an enterprise's corporate social responsibility profile before making purchasing decisions," says the 2008 global CEO study, entitled "The Enterprise of the Future".
The findings of the report are based on interviews IBM conducted late in 2007 and earlier in 2008, with more than 1 000 CEOs and business leaders in 40 countries and 32 industries.
Most business people identified the changing demands of their customers as a pressing issue.
Source: IOL |
